If you don't have an ipod, why do you need an iGoogle? The answer lies in the fact that the two are completely unrelated products. In the ever-evolving world of technology we customize and personalize every aspect of our lives from email to web browsing; iGoogle offers this option. One can easily set up their own homepage with weather, music, news updates from top websites, and pick a theme (basically a "skin") for the page. These themes range from Burberry to baseball and everything in between.
It looks like personalization just got slightly more complicated than the monogrammed shirt....
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